As a communicator in the sophisticated world of direct marketing, Herschell Gordon Lewis is without peer.
Nobody has written more books. Nobody has written more articles.
Certainly nobody is more respected. But beyond that ... the world's best-known copywriter also is renowned for originating a type of feature motion picture that shows, graphically, the ... well, you'll have to delve into this unusual web site to see the details.
In one slim volume, here is a unique amalgam of what to do ... and what to not do ... when marketing online. As the author states, the word best describing wild expansion of Internet communications is "clutter." Here is a fast and clear un-cluttering guide, crammed with quick and up-to-the-moment tips, not only for e-mail and Web sites but also for the new and often confusing "social media."