NEWEST BOOK! Two key words that describe the contemporary marketplace: Competitive. Skeptical. The first applies to your battle for market share and the second applies to buyer attitude. Here at last is a no-nonsense, hard-boiled, and totally clear 240-page manual, complete with examples and ways to self-check your own creative output.

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As a communicator in the sophisticated world of direct
marketing. Herschell Gordon Lewis is without peer. Nobody has written more books. Nobody has written more articles. Certainly nobody is more respected. But beyond that ... the world’s best-known copywriter also is renowned for originating a type of feature motion picture that shows, graphically, the ... well, you’ll have to delve into this unusual web site to see the details.