Herschell Gordon Lewis is former chairman of Communicomp, a full-service direct marketing agency with clients throughout the world, renamed as a division of the advertising holding company Interpublic. He now heads Lewis Enterprises, through which he writes and consults individually. He is arguably the best-known direct response writer and consultant in the United States.

Mr. Lewis' background includes more than 20 years as adjunct lecturer to graduate classes in Mass Communications, Roosevelt University, Chicago.

Among his books are Copywriting Secrets and Tactics (Dartnell); Direct Marketing Strategies and Tactics (Dartnell); Big Profits from Small Budget Advertising (Dartnell); Herschell Gordon Lewis On the Art of Writing Copy (co-published by Racom Communications and the Direct Marketing Association); Direct Mail Copy That Sells (Prentice-Hall); More Than You Ever Wanted to Know About Mail Order Advertising (Prentice-Hall); How to Make Your Advertising Twice as Effective at Half the Cost (Bonus Books);Open Me Now! (Bonus Books); Sales Letters That Sizzle (National Textbook Company); Silver Linings – Selling to the Expanding Mature Market (Bonus Books); The Businessman's Guide to Advertising and Sales Promotion (McGraw-Hill); How to Write Powerful Fund Raising Letters (Pluribus Press); How to Write Powerful Catalog Copy (Bonus Books); and How to Handle Your Own Public Relations (Nelson-Hall). He is the co-author of Symbol of America: Norman Rockwell. With his wife Margo he authored Everybody's Guide to Plate Collecting.

Other books by Herschell Gordon Lewis are Selling on the Net, co-authored with Robert Lewis, published by National Textbook Company; The World's Greatest Direct Mail Sales Letters (National Textbook Company), co-edited with Carol Nelson; Cybertalk That Sells, co-authored with Jamie Murphy (NTC); and The Complete Advertising and Marketing Handbook (Bonus Books).Other recent books are another co-authorship with Carol Nelson, The Advertising Age Handbook of Advertising (NTC Contemporary Books) and Catalog Copy That Sizzles (NTC). A new edition of Herschell Gordon Lewis on the Art of Writing Copy has been co-published by Racom Communications and the Direct Marketing Association.Together with Ian Kennedy and Jerry Reitman, Mr. Lewis is producer of the video, "100 of the Greatest Direct Response Television Commercials".

For 200 consecutive issues Mr. Lewis wrote the monthly feature "Creative Strategies" for Direct Marketing Magazine, He currently writes "Burnt Offerings" for The NonProfit Times - "Curmudgeon-at-Large" for Direct, and is the copy columnist for Catalog Age. He also writes "Copy Class" for the UK publication Direct Marketing International, catalog critiques for the UK publication Catalogue & eBusiness, and creative features for the Australian magazine Marketing. For years Mr. Lewis conducted the copy workshop at the International Direct Marketing Symposium, Montreux, Switzerland, and he has appeared frequently at the Pan-Pacific Symposium in Sydney, Australia.He also has addressed national Direct Marketing Associations in countries such as England, France, the U.K., Spain, New Zealand, Norway, Denmark, Sweden, Austria, Switzerland, Brazil, Singapore, and South Africa ... and has been engaged to present copywriting seminars in many countries, including Mexico, Holland, Belgium, Germany, Hong Kong, Indonesia, and Dubai. He is frequently called on to speak at meetings of the Direct Marketing Association, in the United States and has been named to the Direct Marketing Association Hall of Fame.

Mr. Lewis is a resident of Fort Lauderdale, Florida. He is a tennis player and scuba diver.